Design, Mr Bond.

As a kid the James Bond film franchise captivated my mind as I watched on, by the age of 12, I had seen all of the bond films released to that point. The design of the whole franchise is something I haven’t been able to critique as a design student. In particular the logo that has been used from the start, in 1962, with the film ‘DR. NO.’ It has taken on a number of changes as technology has improved, the shape of the design has sharpened, and improved. As a graphic motif, the shape of the 007 along with the shape of the gun is something that has so much wit included.


007 Logo

At University we worked on a brief to design a set of film posters. This led to some considerable research into existing film posters, title sequences and release materials. Having bought a concept to the table, the concepts of the ‘Goldfinger’ posters and titles were cited as potential linking points to my design.

Gold finger

The posters for ‘Goldfinger’ were designed by Robert Brownjohn. His work in film could be considered to be eclipsed by that of Saul Bass. Though he did only design 4 title sequences, two of which were for Bond films, Brownjohn, was involved in the design for the titles of the films ‘From Russia With Love’ and ‘Goldfinger’, both used experimental styles with the use of projections over top of a female model. Subsequently the poster for Goldfinger, had the same style and imagery created via the same methods.


Goldfinger poster – Robert Brownjohn – 1964

Live and Let Die

The posters for ‘Live and Let Die’, are some which maybe standout as they are the odd ones out. The colour palette and use of brighter tones show there is more to the bond series. The era of films that Roger Moore was involved in was somewhat a bit more colourful, with jokes and a less serious Bond. The poster itself does hold a number of the usual elements, the use of the female figure, the image of Bond in the well-known pose that was first used by Sean Connery and some imagery relating to the films backstory. The typography of the poster has used the 007 as part of Roger Moore’s name, and the 7 with the gun barrel, added in a similar way as the logo. Another element of the title that has been utilised is the knife as can be seen in the title. I feel that there is a lot of wit used to get the viewer in the right frame of mind with the Roger Moore era of the films. They held a less serious persona when watched, full of jokes and little quips throughout the films. And this is one of the reasons why the poster may have taken on a lot of that for the benefit of the viewer to be placed into the right frame of mind.


LIve and Let Die – 1973 – Robert McGinnis

Casino Royale

We jump now all the way to 2006; with the most recent reboot of the franchise, as Pierce Brosnan passed on the baton to Daniel Craig in the film ‘Casino Royale’. The film is loosely based on the book of the same name which was the first book written by the author Ian Fleming. As a piece of design it holds a number of elements seen in the ‘Goldfinger’ poster, the pose of Daniel Craig and the position of the female figure is in the same vain as ‘Goldfinger’. The use of the figure being a window in the reality of the world that Bond is in is really interesting. The poster has used a grey background, comparing it to the poster for the other films I have talked about, all of the same elements have been included the car, the female figure and of course Bond and in his various guises.


Casino Royale Poster

Bond 24

As the new Bond 24, has been announced within the past couple of months and has begun filming. It wouldn’t be right to miss out the design for the new ident, the film is going to be called ‘Spectre’.


Spectre Poster – Bond 24

In comparison to the previous set of posters and taking into consideration, that this one is a teaser poster for spectre. The use of the bullet hole and the cracks that have subtlety linked with the spectre from the logo they used before, there are hints to the tentacles used as a logo for the organisation that has previously occurred in the films as a villain to Bond. The typography that has been used is based on a multi-faceted, bevelled design, with parts of it in the light and some in the darkness. The Idea that the typography can be an explanation for how the organisation of sceptre works, that stands for Special Executive for Counter-intelligence, Terrorism, Revenge and Extortion.

As this is a teaser I cannot wait to see the full theatrical posters and titles.

Bond In Motion – London Film Museum

A couple of months ago now, as part of the a trip to London a group of us went to see the Bond in Motion at the London Film Museum. If you are a fan of James Bond, and in particular the cars he drives then this is one for you. The Museum has been taken over by the cars from the films, the inclusion of his famous cars, Aston Martin DB5, the BMW from Tomorrow Never Dies both alongside some of the vehicles that were supplied by Q. As a piece of exhibition design, the space in which has been utilised, and the inclusion of a cinematic experience for those who visit it. Here are a few photo that I took of the show.


Photos from the Bond in Motion Exhibition

Thank you all for reading, if you have any comments just add them to any of the platforms you are using.

©  2014 Matt Finch. All rights reserved.


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